Vibrant markets like Brazil attract investors and pirates alike. Protecting your intellectual assets is vital but can be complex. Trademarks have to be registered in each jurisdiction, and approaches can vary. Your products compete with counterfeits and gray market goods that easily make it over from the Paraguay border. Similarly, Brazilian brands need protection abroad.
Trench, Rossi e Watanabe has the experience, resources and unique insight to protect your intellectual capital. They know the laws and have helped shape them. Their lawyers lead major trade associations that lobby for stronger protection of IP rights in Brazil. Being in all the major business centers in the country gives them both a broad and deep view on how various federal and state courts view intellectual property rights.
They can help you strategically manage your IP assets to give you the most return at the least risk. They have helped prominent multinational companies establish their trademark rights in Brazil and prevent parallel importation at the borders. They have stopped the exploitation of Brazilian brands in other countries.