Federal Court of Australia rules on keyword advertising and Google "Sponsored Links"
27 September 2011
The Federal Court of Australia delivered judgment in Australian Competition and Consumer Commission v. Trading Post Australia Pty Ltd  FCA 1086 on 22 September 2011. The case illustrates the position of publishers who present but do not adopt claims in advertising but also highlights the risks for advertisers if using competitors' names in advertising.
Our legal alert considers the ACCC's claims as well as the resulting decisions for both Trading Post and Google respectively on liability for misleading and deceptive conduct allegations.