By their very nature Web 2.0 services are novel and disruptive. Through our understanding of the technology we have no learning curve and, in particular, the context in which they are developed, commercialized and used by customers (and the way this varies across jurisdictions). We understand the culture of companies providing Web 2.0 service and so can tailor our advice for practical and immediate implementation. Baker & McKenzie can deliver value to you because we understand the economics behind the services and can spot the issues where others can't.
Drawing on our top rated IP, Media and IT practices and our unrivaled experience at the forefront of technological development to provide practical, implementable advice, on a national and global level, we can help you by:
- Advising on 'red flag' issues when considering or launching a new service/feature and providing risk assessments and risk mitigation solutions
- Focusing on intermediary liability (copyright infringement, trademark infringement, illegal content), data protection and child protection issues
- Providing advice and transactional support on deals involving Web 2.0 services
- Liaising with regulators and law enforcement in relation to Web 2.0 services
- Providing litigation support in disputes involving Web 2.0 services
- Lobbying governments/agencies (both national and at EU level) on regulatory issues impacting Web 2.0 services
- Managing the localization of terms of service and privacy policies for Web 2.0 services across multiple jurisdictions