Baker & McKenzie: Strongest Global Law Firm Brand Third Consecutive Year

Global, October 6, 2011 – For the third consecutive year, Baker & McKenzie has been named the strongest global law firm brand in the Sharplegal® Global Elite Brand Index, receiving the highest marks for awareness, favorability and as the firm most often considered for multi-jurisdictional deals and litigation in the survey of nearly 1,000 general counsel from many of the world’s leading organizations.
 
"I like to think we have been identified as the world's most favored law firm because we have focused on serving clients well – across many issues, borders, cultures and legal systems – for over 60 years," said Eduardo Leite, Chairman of Baker & McKenzie's Executive Committee.  "Since the very beginning, we have been defined and driven by the needs of our clients, and have brought to them an increasingly valuable global perspective and a decidedly commercial and innovative problem-solving approach.”

Leite added: “We likely are the most recalled law firm because we serve more of the world's major companies than any other firm, not only on important transactions and disputes, but also in respect to the cross-border operational, commercial and compliance challenges that drive business success day-to-day."
 
Acritas has been conducting interviews worldwide throughout 2011, and its research is ongoing. Acritas started the leading legal market survey in 2007. The Global Brand Index was compiled from responses of  953 general counsels from companies worldwide with revenues of USD1 billion or more and forms part of Acritas’ Sharplegal Global Elite 2011 study.

Acritas is an international strategic research firm that specializes in custom research services in areas including client feedback, brand & communication, mergers & acquisitions services, and thought leadership. To learn more about the Sharplegal® Global Elite Brand Index 2011 survey, visit www.acritas.com.