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Combining the knowledge of local laws and cultures with a global reach is just one of the ways Baker & McKenzie separates itself from other firms. Our genuinely global perspective allows us to operate without boundaries around the world, in every jurisdiction that is important to your business.

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Baker & McKenzie Named Strongest Global Law Firm Brand for the Third Consecutive Year

Awards
4 December 2012
Global, December 4, 2012 – Baker & McKenzie has again been named the strongest global law firm brand in the 2012 Acritas Sharplegal® Global Elite Brand Index, receiving the highest marks for awareness, favorability and as the firm most often considered for multi-jurisdictional deals and litigation. The ranking is based on a survey of 1,001 general counsel from many of the world’s leading organizations. Baker & McKenzie has received the highest ranking in each of the three years that the index has been published.

"We are honored to be cited again by Acritas as the world's most recognized and respected law firm, which reflects our ability to work fluently across borders and practices on the most complex matters," said Eduardo Leite, Chairman of Baker & McKenzie's Executive Committee. "We are especially delighted to receive recognition in a survey that reflects the views of the people who drive our strategy -- our clients and our prospective clients. They know best what our strengths are."

The Global Elite Brand Index was compiled from responses of general counsel from companies worldwide with revenues of US$1 billion or more and forms part of Acritas’ Sharplegal Global Elite 2012 study. The complete Sharplegal study asks general counsel over 50 questions about their legal needs, the law firm brand index is compiled from unprompted responses to four of these questions.

Acritas is an international strategic research firm that specializes in custom research services for law firms including client feedback, brand & communication, mergers & acquisitions services, and thought leadership. To learn more about the Sharplegal® Global Elite Brand Index 2012, visit www.acritas.com.
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Every day our more than 4,000 lawyers, economists, tax advisors and other professionals share insights and best practices across borders and practices. We speak more than 75 languages and represent more than 55 nationalities, and the close relationships among our people fosters the trust needed to develop and deliver world-class solutions to multinational clients.

We share an uncompromising commitment to excellence, which explains why more of our lawyers are included as leading lawyers in the Chambers Global Guide to the World’s Best Lawyers than any other Global 20 law firm.

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We are passionately global — it's in our DNA.

We started with a vision of going global and were in eight countries before our 10th anniversary. Today we have 77 offices in 47 countries -- including the emerging markets so important to the growth of your business.
We offer world-class career opportunities around the globe, while our entrepreneurial culture makes Baker & McKenzie a unique place to develop professionally.

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