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Combining the knowledge of local laws and cultures with a global reach is just one of the ways Baker & McKenzie separates itself from other firms. Our genuinely global perspective allows us to operate without boundaries around the world, in every jurisdiction that is important to your business.

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Intellectual Property in China

A premier and top-ranking practice group, we have played an instrumental role in helping both local and multinational clients realize the true value of their intellectual property assets in Hong Kong, China and across the globe.

We represent owners of many of the world’s best known brand names — assisting them in all aspects of their IP portfolio management, including acquisition, protection, enforcement and exploitation of IP rights, as well as product regulatory compliance. In particular, we have developed a track record of assisting multinational clients in connection with their IP disputes across the Greater China region, and where required, on a multi-jurisdictional basis.

Acting for both users and many of the leading providers of IP, information technology and communications products and services, our broad experience covers a spectrum of industries — including luxury and fashion, pharmaceutical and healthcare, life sciences, food and beverage, entertainment, media, sports, consumer products, electronics, technology, manufacturing, finance and banking.

We are also active in lobbying on IP matters through our involvement in various global and regional industry associations, including the International Trademark Association, the International Anti-Counterfeiting Coalition, the Quality Brands Protection Committee and others. We routinely assist clients in preparing draft submissions to the Chinese government, the EU, USTR and others on the need for changes in existing laws, regulations and policies.

Learn more about how we can help you.

Led by the Firm's IP Practice Group, Baker & McKenzie is assisting a social enterprise in bringing the work of artisans from crisis-stricken nations to the rest of the world.
We discuss publishers’ and advertisers’ liability for misleading and deceptive conduct allegations, following the Federal Court of Australia’s decision in the landmark case of Australian Competition and Consumer Commission v. Trading Post Australia Pty Ltd.
The US Supreme Court’s decision on Kirtsaeng v. John Wiley & Sons sheds light on the application of the Copyright Act’s first sale doctrine on copies of copyrighted works that are legally made overseas and imported into the US without the copyright owner’s permission.
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Every day our more than 4,000 lawyers, economists, tax advisors and other professionals share insights and best practices across borders and practices. We speak more than 75 languages and represent more than 55 nationalities, and the close relationships among our people fosters the trust needed to develop and deliver world-class solutions to multinational clients.

We share an uncompromising commitment to excellence, which explains why more of our lawyers are included as leading lawyers in the Chambers Global Guide to the World’s Best Lawyers than any other Global 20 law firm.

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Passionately global
We are passionately global — it's in our DNA.

We started with a vision of going global and were in eight countries before our 10th anniversary. Today we have 72 offices in 45 countries -- including the emerging markets so important to the growth of your business.
We offer world-class career opportunities around the globe, while our entrepreneurial culture makes Baker & McKenzie a unique place to develop professionally.

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