Baker McKenzie Named World's Strongest Law Firm Brand for 7th Consecutive Year
- Firm ranks top for each of the measures in Acritas Index – awareness, favorability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation
- Ranking based on interviews with 1,101 senior legal buyers across the world’s largest multinationals with revenues in excess of $1bn
Baker McKenzie has again been named the world's strongest global law firm brand in the 2016 Acritas’ Global Elite Law Firm Brand Index. The Firm ranked top for each of the measures that comprise the Index – awareness, favorability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation -- and once more, widened its lead over its nearest competitor.
The ranking is based on interviews with 1,101 senior legal buyers across the world’s largest multinationals with revenues in excess of $1bn.
Eduardo Leite, Baker McKenzie's Chairman said, "I am proud that throughout my six years as Chair, Baker McKenzie has consistently been selected by our clients as the leading international legal brand. We remain the leading cross-border law firm for complex transactional and contentious work involving multiple jurisdictions. That's why we are top of mind across so many countries and areas of law."
Lisa Hart Shepherd CEO of Acritas says, "Baker McKenzie continues to set the global standard when it comes to branding in the legal industry. The firm's long-term strategy in building a global legal services proposition that resonates well with clients across the world, pays dividends year after year."
Paul Rawlinson, who succeeds Eduardo Leite as Chair of Baker McKenzie later this month added, "Baker McKenzie has a 60-year track record of helping our clients grow and manage risk in often uncertain and dangerous times, because that's what we are good at. I am delighted that once again in our clients' eyes, we lead the pack in terms of our brand."