Baker & McKenzie in Vietnam
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Combining the knowledge of local laws and cultures with a global reach is just one of the ways Baker & McKenzie separates itself from other firms. Our genuinely global perspective allows us to operate without boundaries around the world, in every jurisdiction that is important to your business.

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Intellectual Property in Vietnam

A premier and award-winning practice group, our IP Practice has played an instrumental role in helping both local and multinational clients realize the true value of their IP portfolio in Vietnam and across the globe.

We represent the owners of many of the world’s best known trademarks and brand names – assisting them in all aspects of their IP portfolio management, including acquisition, protection, enforcement and exploitation of intellectual property rights. We have also helped in franchising and licensing agreements, and we have advised on related regulatory matters. Acting for both users of intellectual property, information technology and communications products and services, as well for many of the world’s most significant providers of those products and services, we can service your needs across borders, focusing on multijurisdictional IP portfolio management and enforcement.

We are also active in lobbying in intellectual property matters through our involvement in various global and regional industry associations, including the International Trademark Association, the International Anti-Counterfeiting Coalition, the Quality Brands Protection Committee and others. We can help you prepare draft submissions to the Vietnamese government and others on the need for changes in existing laws, regulations and policies.

Awards and Recognition

  • Leading IP Law Firm (Vietnam), Asia IP 2009
  • Vietnam IP Firm of the Year, AsiaLaw IP Awards 2004-2007
  • Leading Law Firm in Vietnam for Intellectual Property, PLC Which Lawyer? 2006-2009
  • Band 1 Law Firm in Vietnam for Intellectual Property, Chambers Asia 2008-2009
  • Tier 1 Law Firm in Vietnam for Intellectual Property, Asia Pacific Legal 500 2006/2007, 2007/2008, 2008/2009, 2009/2010

Our lawyers discuss the Supreme Court's ruling in NLA v. PRCA, in which the court gave its clear view that temporary copies made in an end-user's browser cache and on-screen when simply viewing the content of a web page, as opposed to downloading or printing out the content, are exempted from copyright infringement by the temporary copies exception in Art. 5(1) of the Information Society Directive, before referring the point to the Court of Justice of the European Union ("CJEU") for a preliminary reference in order that this "critical point may be resolved in a manner which will apply uniformly across the European Union".
Social media can be a great tool for companies to engage target audiences, but mistakes can quickly lead to negative consequences beyond a company’s control. Our lawyers examine high-profile social media missteps and share guidance on managing risk in this article published in Intellectual Property Magazine.
Baker & McKenzie takes the lead in this year's WTR 1000 with 26 offices ranked — nearly twice as many as our closest competitor. Forty-two of our lawyers are recognized for their ability to "understand each client's policies, vision and way of working."
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We started with a vision of going global and were in eight countries before our 10th anniversary. Today we have 73 offices in 46 countries -- including the emerging markets so important to the growth of your business.
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