Baker & McKenzie
Learn about us Locally »
English (Change Language)
Baker & McKenzie
Learn about us Locally
Combining the knowledge of local laws and cultures with a global reach is just one of the ways Baker & McKenzie separates itself from other firms. Our genuinely global perspective allows us to operate without boundaries around the world, in every jurisdiction that is important to your business.

Select a region or country to learn about on-the-ground resources immersed in the local culture or Learn about us Globally to view our talent and services worldwide.

When content is available in multiple languages, please select your preference on the right.
Penny Ward
Penny Ward
Baker & McKenzie

Senior Counsel
+ 61 3 9617 4542

Penny Ward is a senior counsel in the Melbourne office of Baker & McKenzie where she advises on telecommunications, information technology, licensing and franchising. She is a leading Australian franchise lawyer and heads Baker & McKenzie’s Australian franchise practice as well as the Firm's Asia Pacific franchise practice.  Penny has extensive experience in advising local and international clients on the Australian regulatory regime and is recognised as a leading Australian lawyer.

Practice Focus

Penny also advises carriers, service providers, telecom network suppliers and acquirers of telecom services on the Australian telecommunications, radio and broadcasting regulatory regimes which includes interconnection and building access issues, licensing issues and anti-trust issues. Penny offers comprehensive advice in relation to franchising and distribution agreements, structuring, regulation and development.

Representative Legal Matters

  • Advising both local and international businesses on establishing their Australian franchising arrangements, including compliance with the Australian Franchising Code of Conduct and preparing required disclosure documentation. 
  • Acting for a major service provider in relation to its arrangements for the design, supply and installation of 3G telephone networks. 
  • Acting for major call centre operators in relation to the outsourcing of customer management, billing and collections services for toll road operators and telephone companies. 
  • Advising various suppliers of IT products and services on their sales proposals to government and non-government entities.


New South Wales~Australia (1984)
Victoria~Australia (1984)


University of Sydney  (LL.M.) (1983)
Monash University  (LL.B.) (1982)
Monash University  (B.A.) (1982)

Baker & McKenzie, an Australian Partnership, is a member of Baker & McKenzie International, a Swiss Verein.
Search Globally

Search Globally
Alphabetical by Last Name
Every day our more than 4,000 lawyers, economists, tax advisors and other professionals share insights and best practices across borders and practices. We speak more than 75 languages and represent more than 55 nationalities, and the close relationships among our people fosters the trust needed to develop and deliver world-class solutions to multinational clients.

We share an uncompromising commitment to excellence, which explains why more of our lawyers are included as leading lawyers in the Chambers Global Guide to the World’s Best Lawyers than any other Global 20 law firm.

To find a Baker & McKenzie lawyer or other professional, enter a search parameter to the left.
Passionately global
We are passionately global — it's in our DNA.

We started with a vision of going global and were in eight countries before our 10th anniversary. Today we have 77 offices in 47 countries -- including the emerging markets so important to the growth of your business.
*Associated Firms
**In cooperation with Trench, Rossi and Watanabe Advogados
Other Geographic Initiatives

We service clients throughout the world and in some countries where we do not have offices, working with carefully selected local firms to leverage our global knowledge and capabilities.

 India Africa Central America 
  Central Europe   
We offer world-class career opportunities around the globe, while our entrepreneurial culture makes Baker & McKenzie a unique place to develop professionally.

Explore us Locally by selecting a region, country or office below, or select Submit to view our site Globally.