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Combining the knowledge of local laws and cultures with a global reach is just one of the ways Baker & McKenzie separates itself from other firms. Our genuinely global perspective allows us to operate without boundaries around the world, in every jurisdiction that is important to your business.

Select a region or country to learn about on-the-ground resources immersed in the local culture or Learn about us Globally to view our talent and services worldwide.

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Marketing, Regulatory & Public

It is often in the marketing and regulatory phase of getting their products to the market that companies most feel uncomfortable and unfamiliar with the many laws, rules and regulations that are at play.

Product advertising, for instance, can be a deceptively treacherous field. Some advertising can be misleading, or comparative, and there are rules on sales at a loss, discount percentages, predatory pricing and unfair competition. In the regulatory field, clients need to be mindful, more than ever, of compliance requirements, labeling regulations, and others.

Our Trade & Commerce lawyers have deep knowledge in each of these matters, across all industries and service sectors, and can help you navigate them with ease.

This alert examines the recent non-prosecution agreement (NPA) between the SEC and Ralph Lauren in which the company secured a favorable settlement by combining a proactive response to bribery allegations with an effectively-enhanced anti-corruption program. The matter provides transparency into the SEC's expectations for effective FCPA compliance and marks the first SEC NPA in an FCPA case.
The legal requirements concerning direct marketing are becoming ever less transparent. What requirements do I have to comply with when I call someone or send an e-mail? This small guide outlines the “rules of the road” – the consent requirements for direct marketing under German law.
In this issue, our corporate compliance lawyers discuss merger and acquisition due diligence as well as compliance risk related to corporate charity.
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Every day our more than 4,000 lawyers, economists, tax advisors and other professionals share insights and best practices across borders and practices. We speak more than 75 languages and represent more than 55 nationalities, and the close relationships among our people fosters the trust needed to develop and deliver world-class solutions to multinational clients.

We share an uncompromising commitment to excellence, which explains why more of our lawyers are included as leading lawyers in the Chambers Global Guide to the World’s Best Lawyers than any other Global 20 law firm.

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Passionately global
We are passionately global — it's in our DNA.

We started with a vision of going global and were in eight countries before our 10th anniversary. Today we have 75 offices in 47 countries -- including the emerging markets so important to the growth of your business.
We offer world-class career opportunities around the globe, while our entrepreneurial culture makes Baker & McKenzie a unique place to develop professionally.

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